Case Study: Improving Customer Satisfaction

BY InVine

Client Details
Restaurant Name: TASCA DO JOEL
Seating Capacity: 150
Wine List Size: 800-1000
Awards and Distinctions: Best Wine Cellar 2011 and 2012
Owner’s Focus: Designing an experience that attracts patrons looking for the best seafood and an incomparable wine list
Expanding the experience beyond the restaurant, allowing the customers to purchase any of our wines in the storefront
 Download Case Study: PDF


The Challenge

We are passionate about wine. Every guest presents an opportunity for us to provide a unique wine experience, which means we need a large wine selection and cellar.

With such a large cellar, we couldn’t provide the proper sommelier advice to our patrons. It was time consuming for me, and the staff, to make sure they could make a broad range of suggestions within the list and to keep the advice updated.

We tested out several different iPad wine list solutions, but with 800 wines, we really needed a solution that would make choosing wine simpler for our patrons, and give us flexibility and power to manage it.“


The InVine Solution

  • Package: InVine PRO
  • # of Devices: 4 (plus 1 on the custom-made storefront stand)
  • Additional Custom Features:
    • Premium Beer section
    • Wine name add-on
    • Product ID code
    • Storefront version, with custom-made stand
    • Customized wine list covers for special events


The Results

  • Less known wines are picked more often and inventory turnover increased
  • Increase in sales both in the restaurant and our storefront
  • Patrons report more confidence in choosing their wine
    • More information about the wine and its tasting note helps understanding and knowing what to expect
    • The high-quality photo of the bottle helped patrons remember past tastings
    • The search feature helps narrowing down selection to the patron’s taste

It is rewarding to see our restaurant’s patrons enjoying our broad wine selection.

Joel Martins,
Owner and Manager


The Experience

I remember meeting with the InVine team and, throughout their presentation, having every concern answered one after the other. I realized this was the perfect solution!

Our patrons immediately adopted the InVine iPad wine list as their preferred way to choose wine. Many of them used to focus on the more commercial wine brands. Since we started with InVine, not only do they choose faster but also do it from smaller boutique wine producers, feeling much more confident in doing so. It is rewarding to see our restaurant’s patrons enjoying our broad wine selection.

Besides the fact that they choose wine easily, some patrons actually reported that having the high-quality bottle photo allowed them to remember past tastings.

Our waiters have happily reported that, for a long time now, they haven’t had to tell a patron that a wine is out-of-stock.

More than 10.000 patrons have used our digital wine list within the first year. They often tell us how impressed with it they are and how it made the whole dining experience better.